THE FREE SHIPPING REPORT: How this pervasive perk is eating away at margins, and the strategies retailers can adopt to compete with Amazon
BI Intelligence
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Amazon Prime’s free two-day shipping has led to an industry paradigm shift. Online retailers — small and large — are increasingly offering the perk to keep from losing customers to the behemoth marketplace. But free shipping comes at a steep cost: Rising shipping expenditures are eating away at retailers' margins. See the rest of the story at Business Insider
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